Competitive Analysis - Questionnaire Research Paper

Competitive Analysis - Questionnaire - Research Paper Example p and based on its international expansion in different regions like Portugal, New York and Paris it tended to reflect a fashion icon of Spanish fashion (Loeb, 2013). Total number of stores created by Zara by the close of 2013 amounted to 1,763 which along with its other family brands like Pull and Bear, Oysho and Massimo Dutti tend to meet the demands of customers reflecting different attitudes and preferences (don Quijote Salamanca S.L., 2014). Potential competitors of Zara relate to Hennes and Mauritz (H&M) and Topshop that specifically operate to meet the needs of the luxury and women customers (Doran, 2014). Another potential competitor of Zara relate to Mango that operates in meeting the demands of trendy wear for both male and female customers. Both Zara and Mango operate in the luxury segment through exclusive retail outlets and also departmental stores. The two companies focus on promoting its merchandises based on the use of website and Facebook as the primary advertising m ediums (Zara, 2013). 2. Direct competitors of Zara relates to the fashion retail companies like H&M, Topshop and Mango that essentially operate in the fashion retail segment. These companies are identified as direct competitors in that they directly compete with Zara in the luxury fashion garment. On the contrary the indirect competitors are identified to be such companies that though belong to the same business as the company cater to related customers outside the market periphery of the initial company (Glassman, 2010). Cortefiel is observed to be an indirect competitor to the Spanish fashion retailer Zara in that it operates as a Spanish fashion retailer that offers different products and brands to the regional customer base (Grupo Cortefiel , 2010). The background of the research is to understand the competitive potential of Zara both in the Spanish and the global retail market. It would aim to understand and evaluate the areas where Zara is losing its market to its competitors

Occupy Wall Street, Pros and Cons Essay Example for Free

Occupy Wall Street, Pros and Cons Essay In the past year, there has been a movement that has grown out of the frustration over the unemployed masses across the nation. The movement was mostly aimed at Big Banks and the wealthiest 1% who hold a significant percent of the money in this country. The movement, in its beginnings, was meant to protest the declining middle class and rapid expanding lower class. It also contended that the upper class was not paying their share of taxes. Pro side of the Movement: The OWS movement brought to the forefront the belief that the rich were paying a much lower percentage of taxes then there middle and lower class counterparts. It demanded that the rich pay more taxes and regulate the flow of money to big banks and bank bailouts. Much like the Tea Party movement, they demanded an end to the TARP bailouts and end to federal bailouts of a corrupted Federal Reserve. The movements motto, â€Å"Companies are bad, Capitalism is inherently evil†, also shows the movements opposition to big corporations making lots of money and not sharing it with their employees. It has gathered a lot of support from among the ultra liberal population and shown that there are a good number of people who support this cause. Among the supporters have been many celebs, politicians and even labor unions. The fact that banks raked in record profits before the housing crash, and unfairly foreclosed millions of loans on middle class and poor people, then received federal bailouts to save them infuriated many people. The single largest cost to the American taxpayer of all time, more than all the previous national debt combined since the nation’s birth in 1776, the banks received not billions, but trillions in this TARP bailout. It was from this 2 movements were born. Tea Party and OWS both owe their origins to this single event. OWS is the Liberal side vs. the Conservative Tea Party. Anti Occupy Wall Street: In the beginning of the movement, there wasn’t a lot of opposition to their ideas across the board. They had a solid idea and cause. They stood for the middle and lower class citizens with a message the 99% of the population was tired of being walked on by the rich. However, this image quickly tarnished. The movement became a collection of people who basically looked like a homeless camp of vagrants of people who felt they were â€Å"entitled† to a comfortable life and not having to work for it. Almost every face in the crowd was people that were basically unemployable because they had excessive tattoos, bad hygiene or very bad attitudes vs. everything! Mixed In with their protests were political groups joining the band wagon, such as Communist, Marxist, Nazi and Anarchist? There signs often portrayed violence to rich people and corporations. They would cry out, â€Å"We are the 99%† the whole time the real 99% of the population was becoming disgusted with these people. The movement is dying and basically dead because the people who organized these camps did not police themselves or distance themselves from the people who tarnished the initial message of the movement. Instead of a message being sent to the rich, they made themselves and embarrassment to their cause. Can Occupy Wall Street be fixed? : Is it too late to undo the damage the bad elements of the protest? I think it is. They had/have no clear message anymore. They complain about everything and everyone. All rich people are evil, our capitalistic government is evil and Corporations are Evil? This is their claim. However, do these people stop to think (as they use there iPhones, sipping Starbucks coffee and wearing designer clothes) that they are hypocrites? That if not for all they stand against, America would be nothing more than a 3rd world country? Do the people who support socialism and communism not realize they have been tried and failed time and time again? Socialism is a great government till you run out of others people’s money! Rich people provide a vast majority of the jobs in this country. There is also the fact, that in America, everyone has the potential to become rich. There are more millionaires in America, than the whole world combined. There are many things in their message that is simply not thought out. The movement needs to single out the wrong doers such as BofA and the people who caused the housing crash. They need to support intelligent people who can spread a positive message for them. Not be a huge un-washed mass of entitled hippies looking for a handout. My Opinion: I think the movement is dead. It was dead after the first week. It needs to go away and reboot. It needs a new plan, new people and leadership. It needs a voice! It has been marred by violence and shame. I hate that these people say they represent me. I represent the hard working people of this country that believes in the American Dream. These entitled ingrates need to stop wondering why they can’t get a job while there getting there face pierced or a new tattoo. I want to be rich one day, and I don’t want to have to pay 70% of my income to pay for people who won’t get off their butts and get a job. I believe if you work hard, you should be rewarded for it, not punished!

Humans are More Alike than Unlike :: essays papers

Humans are More Alike than Unlike "I looked up the road I was going and back the way I had came since I was not satisfied I stepped off the road and created a new path"(Maya Angelou) Humans are more alike than unlike. Once we in America grasp this concept only than will we began to create a new path for the world we live. Many times the word diversity rings in my ear like an annoying telephone that I do not want to answer. Sometimes I feel as we are caught up in a diversity scandal: attending diversity days, diversity workshops, and taking diversity classes just to say we are trying to do something about our racial problem we have in America. Personally I had to step away from these things to re-evaluate my beliefs and values about my fellow brothers and sisters of my world. I was one of those people who was caught up in the going to the workshops and doing the training's and not doing the work within myself. I had to realize that humans are more alike than unlike. When I truly adopted this concept and lived it I finally began to accept that in order for us humans to live together we have to trust, accept and honor one another. Commitment starts within yourself. Once you commit yourself to a cause such as diversity it becomes necessary part of your life just as eating and sleeping. Finally when I figured out it was not the talk but the walk that made the difference I became more passionate about my cause. Being passionate made it easier to tell people what diversity and multicultralism was and what it meant to me. You can talk to you are blue in the face but what you live is truly how people learn, we learn through example. I learned a long time ago that I can not save the world but if I reach one person and they change their ways that one person may reach 10,000 others. That is what fighting for equality means to me. Truly that is what this game is all about changing lives and realizing you may never change the lives of the masses but you continue to fight for equality through diversity. I have dreamed of a world where everyone is equal and I have accomplished in my world this very dream. However, when we in America get and live this concept I have continually talked of throughout this essay only than will there ever be true change in the equality of people in our country.

Feedback Effects of Soil Carbon Cycling in Northern Ecosystems Essay

Feedback Effects of Soil Carbon Cycling in Northern Ecosystems Global warming will be greatest in mid-continental North America and Eurasia, where temperatures are predicted to increase 4 - 12_C during the winter and 2 - 6_ C in summer (Kasischke et. al, 1995). This warming will shift the boreal forest, bog, and tundra biomes that dominate these areas northward as much as 500 km in the first hundred years of warming (Toward...1988, qtd. in Varallyay, 1990). Alaskan studies indicate that these changes are already influencing ecosystem function and carbon balance in northern ecosystems (Grulke et al. 1990; Ochel and Billings 1992; Oechel et al. 1993; qtd. in Oechel et al. 1995). Alterations in carbon cycling in these soils are of particular concern, since soils of northern ecosystems store from 350-455 Pg of carbon, or from 22.5 to 29.4% of the world soil carbon pool (Billings, 1987; Post, et al., 1990: Oechel and Vourlitis, 1993; qtd. in Lal et al.1995). This sink is an important part of the global carbon cycle; soil carbon losses from changes in land use account for 40% of the increase in atmospheric CO2 to date (Tinker and Ineson 1990). Smith and Shugart (1993) have projected that the vegetation/soil system will eventually become a carbon sink when global warming occurs. However, the initial loss of soil organic matter and delayed response of ecosystems to range shifts are expected to cause an initial pulse of carbon to the atmosphere, representing a temporary positive feedback to climate change. The amount of organic carbon stored in the soil depends on the net primary productivity (NPP) of the ecosystem and the speed of humic decomposition. Rates of soil organic matter decay are partially temperature dependent; Jenkinson... ...niversity Press, 1995. Smith, T. M. and H. H. Shugart, 1993, The transient response of terrestrial carbon storage to a perturbed climate: Nature, 361, pp. 523-526. Stevenson, F. J. Cycles of Soil: Carbon, Nitrogen, Phosphorus, Sulfur, Micronutrients.: New York, John Wiley & Sons, Inc. 1986. Tinker, P. B., and P. Ineson, 1990. Soil organic matter and biology in relation to climate change: in Soils on a Warmer Earth, H. W. Scharpenseel, M. Schomaker and A. Ayoub, eds.: New York, Elsevier, 1990. Varallyay, G. Y., 1990, Influence of climatic change on soil moisture regime, texture, structure and erosion: in Soils on a Warmer Earth, H. W. Scharpenseel, M. Schomaker and A. Ayoub, eds.: New York, Elsevier, 1990. Whalen, S. C., W. S. Reeburgh, and K. S. Kizer, 1991. Methane consumption and emission by taiga: Global Biogeochemical Cycles, 5(3), pp. 261-273.

Activity Based Learning in Commerce Education Essay

Vocational education covers education and skill developed at all levels from post-primary to tertiary education both through formal and non-formal programme. Technical and Vocational Education, defined it as a â€Å"Comprehensive term embracing those aspects of the educational process involving, in addition to general education, the study of technologies and related sciences and the acquisition of practical skills, attitudes, understanding and knowledge relating to occupations in the various sectors of economic and social life. The main objectives of the vocational education are to fulfill the national goals of development and the removal of unemployment and poverty, to impart education relevant to increased production and productivity, economic development and individual prosperity, to meet the need for skilled and middle-level manpower for the growing sectors of economy, both organised and unorganized, to attract sizeable segment of population to varied vocational courses so as to reduce the rush to general education courses of universities and institutions for higher learning and to prepare students for self-reliance and gainful self-employment. The primary objective of Commerce education the preparation of people to enter upon a business career, or having entered upon such a career, to render more efficient service therein and to advance from their present levels of employment to higher levels. † During the post independence era, commerce education has emerged as one of the most potential pursuits in the wake of industrialization. Most of the Education Commissions have held that commerce education is primarily meant for providing the students in-depth knowledge of different functional areas of business so as to prepare people required by the community for the purposes of trade, commerce and industry. Commercial activity is present in almost every day-to-day activity that takes place in our environment. Formal courses at schools and colleges are only systematic, scholarly presentations/records of the experience. For teaching any subject effectively first of all teacher should be clear about its general as well as specific objectives of each topic/concepts because this will only help the teacher in selecting the appropriate approach and method of teaching according to the content. So for teaching commerce effectively teacher has to be thorough with the objectives of teaching commerce at all levels. Commerce is a subject which is very close to us, so for effective teaching of commerce it is all about listening, questioning, being responsive, and remembering that each student and class is different. For this teacher should adopt Socratic instruction approach. It’s all about eliciting responses and developing the oral communication skills of the quiet students. It’s all about pushing students to excel, which is basic requirement of commerce teaching. Commerce is a subject where a teacher can use all the methods effectively such as lecture, discussion, role playing, seminar, supervised as well as independent study, project method, field trip, etc. A major concern however is that teacher should actually use these methods in classroom teaching. Activity method is quite suitable for teaching Commerce as a Vocational Subject. In the wards of Rousseau, â€Å"Instead of making the child stick to is books keep him busy in workshop where his hands will work to the profit of his mind. † Thus learning by doing, by activity and experience is the first and the most natured form of learning. One of the arguments against using these methods is that they consume more time but if we use different methods according to the needs of the content then it will help in achieving HOTS at the same time they are not at all time consuming. For example if you field trip as a method for teaching banking it will consume at the most two-three hours to take students to the nearby bank and observe the functions of the employees of the bank and then the teacher can just discuss about the observations of the students in the class room and with this the chapter will be over. This will also help in retention of knowledge for longer period. This is also one of the ways to facilitate learning i. e. relating the curriculum to the student’s lifestyles. Teaching of commerce can be made more effective by relating the subject/content with the daily life of the students and commerce is such a subject who can be related with the daily life of the students by giving examples, by adopting project based learning method. Right from the beginning we are saying that commerce is a practical subject as well as related to real life, so for teaching it effectively we should encourage students’ participation. For students participation teacher should provide opportunity to students to ask questions, answer questions in a meaningful way, offer challenging and thought provoking ideas, plan interactive activities, show approval for students’ ideas, incorporate student’s ideas into lessons, and ask students whether they have understood the concept before proceeding. Keeping in view the importance of activity method for commerce education we present this paper entitled â€Å"Activity Based Learning in Commerce Education – With Special Reference to Vocational Commerce Education†. The main objectives of this paper is to: †¢Describe the meaning and importance of activity-based education. †¢Apprise the Service Activities in commerce based vocational education. †¢Explain the Internship/On-the Job Training activities in commerce based vocational education. †¢Analyze the School/College based Enterprise Education – Production-cum Training activities in commerce based vocational education. †¢Examine Education and Business Partnership/Institute – Industry Linkages activity in commerce based vocational education. Meaning and Importance of Activity based Learning Activity-based instruction involves the activities. This is in opposite of pure lectures. It means hands-on approaches to instruction, using manipulative to engage multiple senses, as opposed to just listening to a lecture. For instance, the teacher used note cards in a lesson to teach complete subjects and predicates. On the note cards he wrote (from a prompt) complete subjects and complete predicates, separate from each other, and had the students find their match. As opposed to just listen the teacher tells them what the differences are, they see them, evaluate them, and synthesize them. Activity-bases instruction revolves around students learning though hands-on activities. This method can be great, especially for tactile learners. It breaks up the monotony of the basic teacher-led lecture; students listen and take notes system. Let’s face it, not all students learn from listening to their teacher drone on for 50-90 minutes a day. Activity-based allows students to demonstrate an understanding of the material and, usually, work with a partner or group, which leads to socialization Activity based learning, on the other hand, helps children connect their learning to real life and encourages them to innovative ideas. In the end, it is only creativity that leads to path breaking discoveries and inventions in the world. Activity based learning, therefore, holds the key to better and more relevant education. What is Hands-On Learning? Hands-on learning is learning by doing. Hands-on learning involves understanding things while doing and experiencing them which as we know are the highest form of understanding. This can be done through simple activities and toys based on elementary scientific principles which closely simulate real-life scenarios, give enough scope for innovation and challenge and make learning science fun and exciting. Vocational education has always understood that if you want someone to learn to repair an automobile, you need an automobile to repair. If you want to teach someone to cook, you put him or her in a kitchen. Did anyone hear of teaching someone to swim in a traditional classroom? Likewise, we do believe we are learning that in order to truly teach science, we must â€Å"do† science. Hands-on learning means many different things to different people. It has become a slogan and is often used to describe any activities in classrooms that use materials. Hands-on learning, however, is not simply manipulating things. It is engaging in in-depth investigations with objects, materials, phenomena, and ideas and drawing meaning and understanding from those experiences. Other terms for this are inquiry learning, hands-on, and minds-on learning. Learning by well-planned activities and experiences in a well-engineered program is a quality instructional approach. It causes students to rely on the evidence instead of upon authority (encyclopedia, minister, doctor, text, teacher, parent). Most students live in an authoritarian world with little or no opportunity to practice decision-making because nearly everyone tells students what to do and when to do it. We continually graduate students, who do not yet have the ability to set up a simple experiment with controlled variables, collect and interpret evidence, or make correct interpretations based upon that evidence provides students with a similar set of experiences so everyone can participate in discussions on a level playing field regardless of their socio-economic status. In this way, special benefits are not awarded to those who, by virtue of their wealth or background, have a greater number of experiences under their belts forces student thinking by requiring interpretation of the observed events, rather than memorization of correct responses. Activity based learning method is adopted in vocational commerce education in +2 level Vocational Education Programme and developed curricula & instructional material. For development of vocational commerce curricula we invite the experts from professional institutions, university departments, vocational commerce teachers and industrial experts for preparing in activity based. In this curricula we not only provide the syllabus but also provide the activities like course introduction, job opportunities, job description, job analysis which includes knowledge, skills & personality traits, course objectives, scheme of studies & examination, on-the-job training site & syllabus, inputs for the course, agencies for procurement of inputs, suggested list of collaborating organizations, teaching staff and their qualifications, suggested list of reference books, career mobility, and list of experts involve for development of the curriculum. Simultaneously, we also developed activity based instructional material to involving the industrial experts. We also utilize the services of industrial experts for curricular transactions, skill/practical training, on-the-job training, apprenticeship training and evaluation of student’s performance and conducting campus interviews for placement of students. For implementing activity based learning in vocational commerce education the following activities are mainly adopted apart from the transaction of theory and practical activities: Service Learning Activities Service learning activity is a method of teaching whereby students learn and develop through active, unpaid, participation in organized academic and practical activities that are conducted in and designed to meet the needs of their communities. Service learning links activities to the school/college curriculum and provides students with a real-world context in which to apply their academic skills. Through service learning, students learn critical thinking, communication skills, teamwork, civic responsibility, mathematical reasoning, problem solving, public speaking, vocational skills, computer  skills, scientific method, research skills, and analysis. Service learning may take place in the school/college, the community at large, in non-profit community agencies, private businesses, or government agencies. This service is also a vehicle through which schools and colleges can teach the skills of democratic citizenship. By allowing students to venture out of the classroom to examine the world around them, and by providing them with opportunities to address the problems they see, service learning teaches young people that they have the power to change their communities and their world for the better. Equally important in any discussion regarding service learning is the connection of these types of activities to the academic programs experienced by all students. The following elements are essential to any service-learning program: †¢Integrated curricula wherein community service activities are a natural adjunct to classroom learning experiences. †¢Preparations whereby students identify and analyze a problem, select and plan a project, and receive training and orientation prior to the service. †¢Action, which is meaningful, appropriate for the ages and abilities of the students primarily, involved, is supervised, and provides for a feeling of ownership by the students during and at the conclusion of the project. †¢Reflection time consisting of structured discussions, readings, working on a project, etc. , all designed with the idea that students should be thinking critically and learning from their experiences as an individual or as a group. †¢Celebration of the achievements and accomplishments of the students to be shared with the students and the recipients of the services as well. Through service learning activities, students come into contact with decision makers in their communities (e. g. , business people, government officials, and other members of the community). Because of projects that address real needs, students must seek the assistance of community members and leaders, and the community is able to see its young people as problem solvers and full members of the community. The more students work in the community, and the more successes they experience, the more likely they are to continue to be involved after they leave schools and colleges. The following student service learning outcomes: Service Outcomes: †¢development of strong values and reasonable morals †¢a sense of personal worth and competence †¢positive self esteem †¢a willingness to explore new roles and interests †¢a willingness to take risks and an acceptance of fresh challenges †¢acceptance of the consequences of behavior †¢ability to take responsibility for problem solving †¢sense of the obligations of public life in a democratic republic Intellectual Development and Academic Outcomes: †¢increased basic academic skills such as reading, writing, calculating, speaking, and listening †¢enhanced ability for problem solving, reviewing choices, analytical criticism †¢learning-from-experience-skills, such as observation, questioning, knowledge †¢application, summarizing, testing and assessing results †¢motivation to learn and retain what has been learned. Social Growth and Development Outcomes: †¢concern for the welfare of others †¢social responsibility †¢political strategies †¢civic preparation †¢exploration of service-related career paths †¢sensitivity toward people from a wide range of backgrounds †¢development of character, judgment, insight, and sensitivity to underlying themes Internships/On-the-Job Training Activity Internship means unpaid work-based experiences where a student â€Å"samples† a particular industry or business for a period of time by working on a single project or a number of different projects. It defines â€Å"Internships† as highly structured workplace experiences taking place over a number of weeks during which a student completes a planned series of activities or a project(s) and achieves a set of learning objectives designed to give a broad understanding of a business or occupational area. On the Job Training (OJT) refers to that component of vocational curricula which takes place in a real job situation under the supervision of an expert in plant supervisor or master craftsman, aiming at the development of proficiency and self-confidence. On the Job Training (OJT) is an integral part of the vocational curricula, which enables the students to use theoretical knowledge in the real work situation. This helps the student to observe and understand the practical intricacies and make them well equipped, confident and motivated so that he will be able to take up any task with ease. As an initial step, it is proposed to train the students for 30 days in the concerned industrial firm during end of the academic year, which gives exposure to the latest technology, and equipment, which are not available in the schools and colleges. Thus the scheme will definitely improve the vocational skill, competency of the students and thereby the quality of Vocational Commerce Education. The on-the-job training provides the student a guarded exposure to the real world of work under the supervision of expert worker and teacher guide, before the individual fully/really enters the job on permanent basis as an employable worker. The research studies indicate that the on-the-job work experience makes a person suitable for taking up self-employment since this training develops motivation, self-confidence and proficiency in production. It is the only mode of instruction in vocational courses, which goes beyond the level of skill training and takes the persons into the domain of intricacies of the occupational field. The overall impact of on-the-job training is to train the student in the competency of work, to attain self-confidence and work habits and attitudes before these individuals enter the actual occupational field that is to prepare square pegs for the square holes. Internships/on-the-job training help students transcend from school/college  to the work place by offering â€Å"hands-on† learning in real work settings over a relatively long period of time. The experience is designed to give students a better sense of the jobs within a particular business or industry. Further, the internship provides students with information about all aspects of the business to aid them in understanding, through experience, how each part of a company aids the other in meeting the goals and objectives of a business or industry. Internships are designed to allow students to accomplish the following: †¢Apply basic skills to the workplace by observing the relationship between academic skills and knowledge and a particular job †¢Develop employability and problem-solving skills which can be transferred back to the classroom †¢Increase self-esteem by becoming a valuable and productive worker in an adult environment †¢Focus on a career interest through participating in an in-depth, day-to-day job experience †¢Recognize the connection between school/college and the workplace and how both are related and necessary to achieve personal and professional goals. Internships involve many more partners than just the participating students. At a minimum, the following individuals and organizations should be included in any internship program: †¢Students who will be working with a teacher and a business or a community organization as an intern †¢Parents/guardians who will be providing support to the student and/or soliciting cooperation from various businesses and industries in the community. †¢Educators who will be working with the students to define the internship activities; provide continuous instruction, advice and supervision; help the student integrate their workplace activities with the classroom; and, coordinate the logistics of the internship †¢Business and community organizations which will collaborate with the teacher and the student, provide opportunities for the students to complete their intern activities, instruct and evaluate the student and coordinate internship activities with the schools and colleges †¢Community partners (e. g., chamber of commerce, labor unions, service organizations, etc. ), which can provide internship, experiences for students and help to recruit other community organizations and businesses. As part of the internship/on-the-job experience, students will be expected to: †¢Discuss all assignments with both the teacher and the workplace supervisor. †¢Review and understand all of the performance criteria established for the internship assignment and understand what constitutes an acceptable level of performance. †¢Know the job site expectations, rules, culture, and the nature of the job to be performed. †¢Accept feedback and constructive criticism from the job supervisor. †¢Develop a regularly scheduled time for meetings with the job supervisor to review past performance and discuss future tasks and expectations. †¢Maintain communications with the teacher assigned to coordinate the internship program regarding both positive and negative feelings regarding the assignment. †¢Learn about the overall nature of the business or industry before the internship begins. †¢Become familiar with the specific work being done in the area assigned, the employees with whom you will be working, and the job tasks they perform. †¢Become knowledgeable about your particular assignment and how your tasks will fit into the overall operations of the business. †¢Determine the workplace expectations regarding dress and generally accepted business practices. †¢Know and understand the hours to be worked and the procedures to be followed if late or absent from the job. †¢Become knowledgeable with any machinery and the safety measures to be used when operating the equipment. †¢Learn the tasks to be completed and the person(s) other than the supervisor to whom one can turn to with questions or to help resolve problems. †¢Complete all forms, materials, and evaluation sheets required prior to and during the internship. School/College Based Enterprise/Production-cum Training Activities Small business is the lifeblood of our economy. Research, breakthrough thinking, idea generation, processes, and relationships are the elements entrepreneurs bring to the marketplace. Students need to learn and explore the challenges that are inherent in beginning a new business or maintaining an existing business. Entrepreneurs embody the marketing concepts in creating goods, services or ideas for consumers. Entrepreneurship begins with forming the attitudes and unique talents associated with that of a risk-taker. Entrepreneurship, entrepreneurial skills, and the economic role of citizens are all part of the study of business, industry, labor, and agricultural organizations and their role in a local, state, national and international economy. General knowledge of business operations and economics is not only critical to a student’s ability to get a job, it is important to job success and to the vitality of employing businesses. Agencies working with small business development say lack of appropriate management and marketing skills are the most common factors in small business failures during the first year of operation. For many entrepreneurs, business success depends on the skills they gain in school/college. Work-based learning and marketing education bring knowledge of business operations and economic systems into the general and the vocational commerce curricula. All students, regardless of future career aspirations, need an understanding of marketing, business, and economics. Students involved in a marketing, school/college-based enterprise activity have the responsibility to: †¢Design a career development plan to achieve personal, educational and career goals. †¢Use a variety of communication technologies to effectively communicate with associates, customers, employers and suppliers. †¢Explain the nature of risk management. †¢Explaining and comparing types of unit inventory control systems. †¢Describe and explain the types of economic systems, factors which affect pricing and determine pricing strategies. †¢Prepare policies and procedures for extending credit and evaluating credit risks. †¢Prepare a cash flow and profit/loss statements. †¢Determine the factors related to lease or purchase of a facility. †¢Develop an organizational plan. †¢Write job descriptions, personnel policies, and establish standards for job performance. †¢Develop a business plan and establish objectives for the business. †¢Describe the factors entering into the selection of a business location. †¢Analyze various types of business ownership. †¢Describe and interpret major guidelines provided by the Occupational Health and Safety Act. †¢Distinguish between business ethics and social responsibility. †¢Identify a manager’s role in customer relations. †¢Recognize problems and implement plans of action to bring about change. †¢Explain the relationship between span of control and delegation. †¢Describe the role of management and employees in the achievement of quality. †¢Describe the customer focus of total quality management. †¢Interpret market research to identify target marketing. †¢Estimate market share for a particular product or service. †¢Choose a marketing plan and project the outcomes of the plan. †¢Develop a promotional plan for a business. †¢Develop a promotional plan and preparing a promotional budget. †¢Develop a sales promotional plan. †¢Explain the key factors in building a clientele and developing effective buyer/seller relationships. †¢Design a sales training program. Establishing Business and Education Partnerships/Institute Industry Linkage Activities. It is well known that schools alone cannot provide students with all of the necessary academic and technical skills necessary for them to be successful. What is needed is the support and cooperation of the community at large and the business and industry sector in particular. Through the formation of business and education partnerships, teachers and employers can create learning opportunities, which will expose students to the skills, experiences and attitudes necessary in today’s work place environments. Not only do these associations provide a real world context where students can apply what they have learned in the classroom but they also provide significant rewards to the employer as well. Features In Developing Linkages †¢Identification of vocational opportunities. †¢Development of curricula and instructional material †¢Utilization of facility/infrastructure in industry for specific skills training, specialized skill training, on-the-job training and apprenticeship training. †¢Utilization of professionals and technicians for curricular transaction and skill training †¢Evaluation of student progress and certification. †¢Placement in Industries and business organizations The following are some of the benefits to the business and industry sector as a result of establishing a partnership with the schools/colleges: †¢Developing employee satisfaction from sharing time and talents with the students †¢Enhancing the business image in the community. †¢Creating the prospect of identifying and attracting better future employees †¢Favorable publicity for all partners †¢Creating the opportunity to influence the course of education †¢Improving morale of the students, teachers, administrators, and staff †¢Giving students a better understanding of the free enterprise system †¢Communicating the community at large and the business and industry sector in particular the school/college goals and the obstacles faced in meeting those goals. †¢Increasing school/college pride with placement of students †¢Improving school attendance, punctuality and academic achievement For developing a plan for business/education partnerships, it is necessary to survey the community. In conducting this recruiting research, the following questions should be considered: †¢What businesses and industries are located in the district? How large are they? †¢Are the businesses and industries local, statewide, national, or international corporations? †¢Do the organizations have public service programs and/or a public relations staff who would be interested in furthering a business and education partnership? †¢What businesses currently employ parents of students or family members of teachers in the school district? †¢To what extent does the business or industry offer goods and/or services, which would, are of benefit to the students’ education? †¢Who is the ultimate decision maker in the business or industry being recruited? The School’s/Colleges Role in Establishing Business and Education Partnerships The following are some of the steps a school or college should take when attempting to establish a collaborative relationship with business and industry: †¢Create awareness within the school/college community of the concepts and the development of business and education partnerships. †¢Develop a business and education partnership task force to explore various partnership opportunities. †¢Develop a partnership plan that reflects the needs of the school/college community and the capabilities/offerings of the business/industry sector. †¢Seek a commitment from the school/college board, school/college administration, teaching staff and the senior management staff of the business or industry. †¢Ensure that the goals and objectives of the partnership are clearly understood by all parties involved in the program. †¢Incorporate the partnership into the school’s/colleges activities to the maximum extent possible. †¢Develop an ongoing support system for the partnership. †¢Ensure that the partnership is curriculum focused. †¢Establish evaluation criteria and a recurring evaluation timetable for the partnership. †¢Publicize partnership activities throughout the community and highlight the positive results achieved through the cooperative arrangements. †¢Create partnerships in critical academic areas where normal business and industry interests may not be available. †¢Designate specific program coordinators at both the school/college and the business/industry sites. †¢Provide overall coordination for the maintenance and support of the partnerships. †¢Maintain flexibility regarding the needs of the school/college and the business or industry. †¢Ensure that the relationship between the school/college and the business partners is reciprocal. The Role of Business and Industry in the Partnership As a partner in the education program, the cooperating businesses and industries will have the responsibility to: †¢Provide role models and mentors. †¢Exemplify the benefits and advantages of an education. †¢Enhance a student’s self image. †¢Encourage regular school/college attendance and punctuality. †¢Share employment readiness information with the student, the coordinating teacher and the parent/guardian. †¢Serve as advisors on partnership task forces and curriculum development committees. †¢Encourage parental involvement in all phases of the business and education experience. †¢Initiate special projects to increase student involvement and experience. †¢Serve as resources for teachers regarding current workplace skills; business operations; technological and operational changes to the business resulting from market place demands; and keeping current with the trends in labor market information Business and education partnerships have a positive effect on and increase the effectiveness of school coordinated, student work programs. Moreover, by working together, these collaborations have been shown to be a critical component of any successful program, which has established working alliances between schools/colleges, local businesses and industries, and the community. Through these partnership agreements, each partner can share important information, build a mutual collection of resources, and clearly focus the programs on the students. While the majority of partnerships exist in urban and suburban areas, they are also being successfully implemented in rural communities. They reduce the isolation and expand the resource base of small schools by getting businesses more directly involved in the education of youth and the professional development of teachers through the sharing of expertise, resources, and experiences. Be it an urban or rural, the increased communication between business and schools helps students make a smoother transition from the classroom to the workplace. Communities and businesses receive the benefit of better prepared workers, while schools become more efficient at promoting career development and planning, preparing students for further education and citizenship, enhancing student self-esteem, and reducing dropout rates. Conclusions and Suggestions Commerce based vocational education is totally service and practical activity based education.

buy custom Business and Information Communication Technologies essay

buy custom Business and Information Communication Technologies essay In the face of advancing development in almost every activity in the world, individuals and organizations are forced to rethink their strategies including business and economic strategies. Information is considered an important component for the success of any business in the economy (Porter, 2001). The changes in the business and economic environment posed by the concept of globalization have however presented a challenge on the techniques applied with respect to various activities by firms and individuals around the globe. In response to the changes in the economic and business conditions brought about by globalization and advancements in the information and communication techniques (Hay, 2010), majority of the businesses have resorted to utilizing the strategies that keep them at a pace with technological advancements (McAfees Brynjolfsson, 2009). . Though the entire concept of information communication technology is a wide term, it is used by the businesses to boost the different operations in many ways (Porter Millar, 1985). Some of the ways information communication aid in the operations of the business is through e- commerce or e-marketing. The different technologically related models of the businesses include among others Information Management Systems, Decision Support Systems, Public Transport Management information systems, Executive Support systems, Transaction support systems and many others. In order to understand how information technology is playing a great role in the operations of the business around the world however, it is important to understand that the concept of information communication technology is divided into three broader categories. These categories are namely: information technology which encompasses the computers and other computerized systems, the second category is the communication technology which encompasses mobile and other communication devises technology nd lastly there is the internet technology which encompasses among others website applications and operations. Marketing as the greatest component contributing to the success of the businesses utilizes the three categories of information communication technologies in various ways the marketing techniques which are employed in various firms include advertising. Advertising of the products or services of a business has the effect of increasing the customer base of the business by informing and acquiring new customers while at the same time advancing the strategy of the customer base management by enhancing loyalty and confidence in the prevailing customers to an organization. Communication technology which is a component of ICT comes into play in the advertising operations by way of ensuring the accuracy (Telvinen, 1994), reliability and the speed of the information passed. This is made possible through the efficient techniques like the use of social networking sites to access more potential and current customers a concept referred to as mass marketing technique. Specific customer targeting however is also possible through communications via mobile phones which is a category in ICT. The research which includes market research is possible through the internet and networking technologies Technology has lead to the modification of the strategic decision by various firms. It has increased competition by creating more awareness in the public and to potential customers. The study of the role of marketing aided by ICT in the operations in the operations of a business can also be looked at from an efficiency point of view. Marketing departments in organizations have complicated activities that can only be efficiently undertaken by ICT. The ICT has devised various management models that assist the management of activities in marketing. Some of the models can be replicated in other areas of the business. Examples of the models include the MIS, TPS, DAS, KWS, MIS, DSS, ESS, CSCWS, GDSS and ESS (Asemi Zaverah, 2011). Majority of these models have guaranteed large volumes of data that can be handled at any given time (, the organized manner in which they carryout activities and the reliability of the output that results from such operations carried out by the models. The sales and procurement department have been favored by the ICT where they are able to deliver quality services to the customers, be able to analyze the records efficiently including arriving at the suitable product mix that cab used to access specific target groups as markets of potential markets. Online marketing in particular has simplified the processes of creating awareness to the public and the time used doing so. It is now possible to carry out market research on various places around the world and design a suitable approach to the market at the comfort of the office desk. This is made possible by the availability of data on population dynamics and characteristics on the internet. The online advertising which covers the world wide spectrum creates and leads to the convergence of presences around the world hence increasing the potential market. The availability and use of the internet has however posed significant challenges to the operations of businesses (McAfee, 2010). The possibility of creating unfair competition through dangerous rumors, abuse of privacy policy, ethical standards and legal obligations are some of the problems encountered while trying to utilize ICT in the business marketing efforts. In conclusion, the globalization brought about by advancements in information communication technologies has modified the nature of business operations especially in relation to marketing. The benefits have been growth in efficiency with respect to out put and service delivery, this is though there are considerable challenges in ICT too (Carr, 2004). Buy custom Business and Information Communication Technologies essay

SWOT 3 Example

SWOT 3 Example SWOT 3 – Book Report/Review Example SWOT 3 SWOT 3 Charles Krug Winery This is a good example of a company which did not deal with their weaknesses. Charles Krug Winery was located in Napa Valley. This was a family-owned winery and it had severe disputes over its control. Family members argued over who should take certain managerial positions. Every member of the family had their own interest in running the company (Perry, 2002). One son was obsessed with managing the finances of the company in which he was not qualified for. This was the same case with other members who wanted to manage various operations of the company in which they were not qualified for. There were various attempts to solve these conflicts but the family members could not come to an agreement. Those who occupied managerial positions in which they were not qualified made poor decisions and this led to poor performance of the business. The family did nothing to solve this key weakness of poor management. Poor decisions sometimes led to signing of cont racts with growers who had vineyards that did not produce best grapes (Perry, 2002). Creating wines with these poor quality grapes produced bad wines which eventually led to low prices for their wines. Charles Krug winery was sometimes known to produce bad tasting wines and their wines were not popular like for their competitors. This made them to face stiff competition and they eventually sold the company to Robert Mondavi (Perry, 2002). Www. Mondavi.comReferencesPerry, S. (2002). A Comparison of Failed and Non-Failed Small Businesses in U.S.A. Journal of Developmental Entrepreneurship, 7(4), 415-421.

Writing SOL Prompt 4 Essay Essays - Attitude, Positive Psychology

Writing SOL Prompt 4 Essay Essays - Attitude, Positive Psychology PROMPT: It has been said that a positive attitude is the key to success in life. Do you agree or disagree with this statement about the importance of attitude? Take a position on this issue. Support your response with reasons and specific examples. I agree with the statement that a positive attitude is the key to success in life. Not only does a positive attitude lead to greater success, it also makes it easier to gain inner peace, better health, improved relationships, happiness, and satisfaction. Our world isnt perfect and its not an easy task for anyone to survive and live a content life. People struggle each day in order to achieve their goals and to be successful; every person has their own set of problems and challenges that they must face and overcome. The only way to defeat obstacles in life is to keep persevering and staying determined. The power and force that drives people is their attitude or how they perceive things. If people always keep a positive outlook in life by believing in your own abilities and spreading positivity to others, they will eventually be able to reach their destination and achieve their desired goals to become successful. During times of failure or difficulties, its crucial to always think positive and believe in your own abilities. People who are successful always think positive about achieving their targets, even during problematic times, and dont let negative thoughts pass through their minds. In order to become successful, one must not give up easily and keep fighting to the end regardless of the current or upcoming obstacles that they encounter. Failure and making mistakes is inevitable. For example, when a student fails a quiz, they cant spend the rest of their year beating themselves up it. That student must learn from what they did wrong and find better ways to improve in their studies. They cant feel discouraged and give just because of one mistake. They have to believe themselves and keeping reminding themselves that if they work harder and find better study methods, it wont happen again. People need to believe in themselves and always remind themselves that anything is possible, as long as you work for it. Nothing is impossible and if you truly try to accomplish something, it will be completed. People need to keep in mind that positive thinking is contagious. Others around you sense your mental mood and are affected accordingly. Just like when people tell you to avoid people with negative thinking, its the same thing. Being negative causes others to feel discouraged and can make you feel tired psychologically. However, if you continue to think optimistically, it will cause others to like you and want to help you because they enjoy the vibrations that a positive mind emits. When someone arrives to work every day with a smile on their face and ready to work, is sets a positive and motivated environment. When that person focuses on getting their work done is always cheerful at their workplace, their positive attitude acts as a domino effect. Their optimism affects others by making them feel happy and want to do the same. When you are cheerful and a positive thinker who always looks on the positive side of life, it encourages you and your objectives can be achieved more easily. In order to make positive thinking yield results, one must develop a positive attitude towards life, expect a successful outcome of whatever you do, and take any necessary actions to ensure success. Some people say that being too positive or optimistic about the future calms you down and can drain you of the energy you need to pursuit your goals. They believe that too much positive thinking can fool our minds into thinking that weve already attained our goal, which slackens our effort to pursue it. They oppose that just because positive attitude is pleasurable, doesnt mean that its always good for us. For example, if someone is trying to get their admission into a college, they have to work hard to get in. But if that student is always saying how theyll definitely get accepted, it might make their mind set on the belief that they

The Benefits of the Education are Depended on Size Classes Essay

The Benefits of the Education are Depended on Size Classes - Essay Example The more learning that is taken on within their stride, the better they become. This is a sign of learning something new everyday at a very little cost which is all the more welcome. It is a fact that small size classes are deemed as very healthy for the sake of any society in the world and there are no parallels as far as this understanding is reached upon. The society takes the benefits in such a situation and nearly everyone who is a part of it will benefit in one way or the other. When one focuses on how Japanese educational system works, one wonders if they follow the same pattern. On a closer look, there is research that supports the basis of large size classes within Japan which should speak what has been written earlier in terms of the disadvantages. Yet this is not true because Japanese are known to be more resilient in terms of their educational settings, which allows proper emphasis on education on the part of the students. The students are made to work in groups, which de dicates equal time and energies towards studies and thus no one feels left out of the related equation. It makes their tasks easier and the learning is immense under such scenarios (Tyre, 2011). As compared to Americans, Japanese are more focused and involve their own selves within education so that they can get the best results out of what they have studied for their long term success. In the end, it would be fair to state that both the STAR and SAGE studies have accounted for a number of benefits for the students from a global perspective. These benefits follow the dictum of providing health and happiness for the society as a whole. The students have taken on the advantages which is actually a good point if seen within the... This paper approves that the discussion centers on the aspect of the society, small size classes are able to support the poor students much better in terms of their socioeconomic living. It allows them to learn more and gain assistance from the educational domains because high costs of living are coming about with the passage of time. The more learning that is taken on within their stride, the better they become. This is a sign of learning something new everyday at a very little cost which is all the more welcome. It is a fact that small size classes are deemed as very healthy for the sake of any society in the world and there are no parallels as far as this understanding is reached upon. The society takes the benefits in such a situation and nearly everyone who is a part of it will benefit in one way or the other This essay makes a conclusion that it would be fair to state that both the STAR and SAGE studies have accounted for a number of benefits for the students from a global perspective. These benefits follow the dictum of providing health and happiness for the society as a whole. The students have taken on the advantages which is actually a good point if seen within the correct settings. Since the Japanese students are seen as helping one another, this point has become even stronger in terms of its collaboration debate. These are some of the more important details that have come about as far as knowing how size classes have affected the students in different parts of the world. What remains to be seen is which model is being followed to bring about prosperity in terms of education worldwide.

Ansel Adams Research Paper Example | Topics and Well Written Essays - 5000 words

Ansel Adams - Research Paper Example In this essay, I would discuss the various life experiences and natural aesthetic exposures that created a photographic genius, Ansel Adams. His congenial relationships with other renowned photographers such as Edward Weston and his travels to Yosemite and Taos Pueblo proved to be of great assistance to his prophetic vision of natural preservation. I will analyze particular photographs that defined Ansel Adams as a photographer using these influences in his long career. Lastly, I will scrutinize a particular photograph which holds much detail that Ansel Adams was trying to represent in his every picture. The photograph Line Crew Work in Manzanar looks like at first glimpse a commonplace and typical image of work life. But in a much deeper look, the photograph actually reveals even more that are invisible to the unaided eye. In 1932, a group of photographers from Bay Area were occasionally gathering for conversation and wine at the home of Willard Van Dyke in Berkeley. The group consisted of photographers in different phases of development. Ansel Adams, John Paul Edwards, Preston Holder, Sonya Noskowiak and Henry Swift were amateurs in their professions. Imogen Cunningham, on the contrary, almost fifty, took pleasure on a well-known reputation. Under the persuasion and example of the well-recognized Edward Weston, a member of the group, Cunningham was initiating the shift from Pictorialism to an acute, more realistic approach. The transition of Cunningham puts emphasis on what had unified the whole group in the first place: a resolve to perform photography as an independent form of art. Thus far, the group consented, photography had not entirely unshackled itself from the academic and artistic superiority of painting and literature: dominance somehow apparent in the mild-emphasis, narrative-controlled P ictorialist approach. Even the Photo Secessionism performed by other photographers such as Edward Steichen and Alfred Stieglitz,

Healthcare Management - Organizational Behavior Essay

Healthcare Management - Organizational Behavior - Essay Example Essentially, this culture reveals the shared beliefs, values, and assumptions that work together to as a social fabric that binds the members of the organization together (Buchbinder and Shanks, 2012). Whereas each organization has its own culture, it is sometimes difficult to establish or reinforce it. A strong culture comprises informal rules that spell out the general behavior of people of an organization. On the other hand, employees in an organization with a shaky culture waste a lot of time trying to figure out how they should act in different scenarios (Frost, 1985). Factors that influence and shape organizational behavior The establishment of organizational culture is a combination of several factors. However, before the culture becomes clearly cut out, the role of effective management team cannot be downplayed. While most managers do not dispute the role that a culture plays in satisfying employees, very few of them fail to note the direct influence that they have in shaping the culture. From the numerous factors that influence organizational culture, the main ones are discussed below. The working group: the work force in most organizations is a combination of several networks of formally created work groups. The variables that influence the formation of these work groups include personalities (i.e. training and experience) and situational variables (i.e. availability of space and the task to done). The nature of the group and the number of members constituting it affect the manner in which the culture of an organization is perceived. This is because each of the members in these groups brings their own attitudes, behaviors and convictions whose interactions result in the formation of organizational culture (Dugger, 1991). The second factor influencing organizational culture is the style of leadership of the managers. Organizations that have created a ‘distant’ barrier between managers and the subordinates often create a negative impact on the culture. On the other hand, the trust in a manager often influences positively the affective commitment of working groups. It is worth noting that managers influence greatly the formation of organizational culture and this influence is directly proportional to the hierarchical level (Frost, 1985). The organizational characteristic is the other factor that influences the formation as well as the type of a culture in an organization. These characteristics include the attributes and the degree of complexity of the organization. For instance, there exists a directly proportional relationship between the complexity of organizational culture and the size of the company. In addition, bigger organizations have a tendency towards high degree of specialization as well as impersonal character. Unlike in bigger organizations where the overall culture is shaped by sub-cultures, the cultures of small companies are normally homogenous (Dugger, 1991). In addition, the founders or owners of an o rganization play an integral role in influencing the nature of the culture developed by an organization. In most scenarios, it is the founders who create the philosophy of the company as well as stipulate the fundamental values to be upheld. The owners of the company can impress their influence on the culture developed from a multiple dimensions which include the type of the owner (i.e. natural or juridical persons) or the number of owners.

U.S nuclear weapon policy Essay Example | Topics and Well Written Essays - 1000 words

U.S nuclear weapon policy - Essay Example U.S nuclear weapon policy The reasons for retaining a triad, a product of very conservative estimates of what would be required to cope with a disarming Soviet first strike, are not discussed officially. The assumption is that a floor exists beneath which U.S. forces cannot be allowed to fall, but this minimum level is not necessarily determined by targeting doctrine or the political goals that the doctrine is meant to uphold. The question of which countries the United States will target with nuclear weapons in the future and under what circumstances is simply not articulated and certainly not clearly understood. According to some officials, this question does not require an a priori answer. The preponderance of U.S. strategic forces remains targeted at the former Soviet nuclear arsenal, considered an immutable imperative. Despite an agreement reached for the two sides to retarget their forces away from one another's territories a symbolic step it is emphasized repeatedly by defense officials that weapons could be rapidly retargeted if necessary. The targeting review conducted by the Bush administration purportedly generated plans that provided for flexible options for global application, including the ability to retarget weapons quickly to meet any contingency. More recently, plans have been discussed to target third world countries with highly accurate conventional forces as well. The vanishing Cold War nuclear order was the product of a need to deter aggression against NATO by superior Warsaw Pact conventional forces. NATO members were unwilling or unable to dedicate sufficient resources or to take the necessary steps to restructure their defense sectors to rectify the disparities in conventional capabilities. Nuclear weapons were a cheap way of maintaining a military balance. Outside of NATO, nuclear guarantees were extended very selectively to close U.S. allies who confronted proximate enemies allied with or part of the Soviet bloc. Insofar as these arrangements were considered legitimate, it was as part of a bipolar system in which the United States, Europe, and a few other allies were united in a defensive alliance, while the Soviet Union was seen as an expansionist power bent on global hegemony. With the exception of Russia and China, the current nuclear threat, to the extent it can be reliably defined, consists of a handful of states with small or fledgling programs and sometimes just immodest ambitions. This is not to belittle the dangers such states may pose to international or regional stability in the future. But the sudden elevation of third world powers to the status of ruthless enemies on a par with the Soviet Union bears further examination, especially since it is now becoming a principal rationale for retaining a U.S. nuclear deterrent. Part of the logic of this argument hinges on the notion that the Soviet Union was rational, valued its survival, and could be targeted effectively, whereas the nuclear powers of the future probably will not share these traits. Now this may questioned "Will our nuclear adversaries always be rational, or at least operate with the same logic as we do We can't be sure. Will we always be able to put our adversaries at risk to make deterrence work Not necessarily, particularly with terrorists whom we may not even be able to find." But if one is going to make the argument that U.S. strategy falls apart in the face of a third world

Business process management Essay Example | Topics and Well Written Essays - 500 words - 1

Business process management - Essay Example A charter can be used for understanding. Like any appropriate contract, the charter should specify all details including dates, costs , and clears statement of expected finding and implications. Six sigma teams focus on the target market and means of satisfying them. The emphasis on the customers is its most attractive feature. It is always good for a project team to begin by focusing on their services and product quality in order to satisfy their customers.The Six Sigma approach to process definition is summed up in the acronym SIPOC, which emphasizes Supplier, Input, Process, Output, and Customer ( Harmon). Next step is â€Å"Measure†. During this phase relevant data is collected and analysed. It ]involves measurement of important aspects of the current process and so forth( Understanding The six Sigma methodology,sixsigma.net). George Eckes, suggests three measurement principles: measure only what is important to the customer, only measure process outputs that you can impro ve, don’t measure an output for which you have no history of customer dissatisfaction. There are three things that every Six Sigma team should follow to determine the measurement of the process effectively and efficiently.

U.S nuclear weapon policy Essay Example | Topics and Well Written Essays - 1000 words

U.S nuclear weapon policy - Essay Example U.S nuclear weapon policy The reasons for retaining a triad, a product of very conservative estimates of what would be required to cope with a disarming Soviet first strike, are not discussed officially. The assumption is that a floor exists beneath which U.S. forces cannot be allowed to fall, but this minimum level is not necessarily determined by targeting doctrine or the political goals that the doctrine is meant to uphold. The question of which countries the United States will target with nuclear weapons in the future and under what circumstances is simply not articulated and certainly not clearly understood. According to some officials, this question does not require an a priori answer. The preponderance of U.S. strategic forces remains targeted at the former Soviet nuclear arsenal, considered an immutable imperative. Despite an agreement reached for the two sides to retarget their forces away from one another's territories a symbolic step it is emphasized repeatedly by defense officials that weapons could be rapidly retargeted if necessary. The targeting review conducted by the Bush administration purportedly generated plans that provided for flexible options for global application, including the ability to retarget weapons quickly to meet any contingency. More recently, plans have been discussed to target third world countries with highly accurate conventional forces as well. The vanishing Cold War nuclear order was the product of a need to deter aggression against NATO by superior Warsaw Pact conventional forces. NATO members were unwilling or unable to dedicate sufficient resources or to take the necessary steps to restructure their defense sectors to rectify the disparities in conventional capabilities. Nuclear weapons were a cheap way of maintaining a military balance. Outside of NATO, nuclear guarantees were extended very selectively to close U.S. allies who confronted proximate enemies allied with or part of the Soviet bloc. Insofar as these arrangements were considered legitimate, it was as part of a bipolar system in which the United States, Europe, and a few other allies were united in a defensive alliance, while the Soviet Union was seen as an expansionist power bent on global hegemony. With the exception of Russia and China, the current nuclear threat, to the extent it can be reliably defined, consists of a handful of states with small or fledgling programs and sometimes just immodest ambitions. This is not to belittle the dangers such states may pose to international or regional stability in the future. But the sudden elevation of third world powers to the status of ruthless enemies on a par with the Soviet Union bears further examination, especially since it is now becoming a principal rationale for retaining a U.S. nuclear deterrent. Part of the logic of this argument hinges on the notion that the Soviet Union was rational, valued its survival, and could be targeted effectively, whereas the nuclear powers of the future probably will not share these traits. Now this may questioned "Will our nuclear adversaries always be rational, or at least operate with the same logic as we do We can't be sure. Will we always be able to put our adversaries at risk to make deterrence work Not necessarily, particularly with terrorists whom we may not even be able to find." But if one is going to make the argument that U.S. strategy falls apart in the face of a third world

Operation Management (Assignment) Essay Example | Topics and Well Written Essays - 2500 words

Operation Management (Assignment) - Essay Example The present context narrows our interest lies in focusing to two of the points, these are: In all industry and services the supervisor has traditionally used some form of measurement to lay down norms or objectives for the workers to attempt to achieve. These objectives were based on arbitrary averages of the past performance and while some workers found it easy to achieve these, some just could not cope. This method put a limit to what could or should be accomplished based on the supervisors perception of what was good or bad for the organization. Deming pointed out that counting and inspection of the end product presumed that there would be defects and mass inspection would only identify the defect that would need to be reworked or the product scrapped. There is no way that identifying a defect or shortage at the end of the process can help in improving quality. Management should instead shift focus to inspection of the systems and processes that go into the production of the article or service. Numerical quotas or norms or objectives do not assist in identifying the capability of the workers and systems they only measure what exists. Historically management has looked at producing larger volumes under the mistaken impression that more volumes meant lower cost of production per unit. In the push to produce larger quantities quality was lost sight of. The second error that was made was to measure a product or service against preconceived ideas of quality, determined internally, without understanding what the customer wanted. This resulted in the process now producing larger volumes of re-work and scrap and the worst of all, a product that the customer did not want. Cost of poor quality can be 25-30% of sales revenue (Ross, 1999, p167). This leads us to the next mantra of the TQM gurus, 'Don't inspect the product - Inspect the process' but what does 'inspection of the process' imply Information is the key to understanding any situation or process and any action taken on the basis of such information shall be directly in proportion to the quality of the information, its relevance, authenticity and timeliness. Information needs to be gathered and collated in the form of data that lends itself to easy interpretation, identification of trends and analysis. Data is fact recorded as numbers and no one can argue with numbers. Data instils a sense of confidence and, is the only way to 'change' all that which is blocked by entrenched perceptions (Jurow, 1993, p113-115). Most of all data helps in motivating everyone involved in the process when they see the progress being made enabling them to identify with the change and push to extend their individual capabilities as also of the organization. 'Measurement is just a habit of seeing how we're going along' Philip Crosby, TQM guru (Jurow, ibid, p 115) Measurement also helps in deciding the feasibility of a particular effort. If it is not possible to measure critical elements of the present situation then how will we ever know how well or indifferently we are progressing and how will it ever be possible to know when we arrive at the desired goal. Finding

Business Plan D&D Beauty Salon Essay Example for Free

Business Plan DD Beauty Salon Essay DD (Dreams and Desires) Customize Beauty Salon is a unique salon of its kind. It tends to provide all barberry and cosmetology services under one roof in a unique way. What makes DD so unique is its distinguish software. The software allows the client to see, realize and evaluate him/herself in a real time. It takes picture of the customer and instantly allows them to perform different functions, such as; try different hairstyles, change hair color, apply different types of facial hairstyle and for girls/women it allows them to apply wide range of makeup as well. The purpose behind such a unique idea is to fully satisfy the hidden needs and wants of the people which usually they are unaware of. Once they have the opportunity to realize and evaluate themselves there is more chance that the customer will leave as a happy customer. So using the same phenomenon we are going into the market with the different slogan _No One Leaves unhappy_. As the work of a beauty salon does not ends up here, it requires professional and well experienced staff to provide customers the services exactly what they perceive in their mind and what the software had shown them. For that we are striving to hire two foreign qualified professionals initially. Along with their regular duties they will also train our local beauticians/hairdressers. Our distinctive DD software will act as a competitive advantage for us, through which we are going to compete with the well established big giants in the beauty clinic industry. As no one in the industry is currently serving the customers with this mind set so its a kind of gap we have identified and we have prepared a strong strategy to fulfill these hidden needs and wants of the customers in the market. The trend has shown that there is a boom going on in the beauty clinic industry, new salons are opening consistently and the current established brands are generating massive profits, so its a very good time for us to enter into the market with our unique selling proposition. To achieve our objectives we are seeking additional loan financing. Our capital structure will be 50% equity based and 50% external financing. Our 50% equity will be equally distribute among five owners of the company, however we will take a loan on 19% interest rate from UBL to fulfill our external financing requirement. The initial capital that is required to start our salon is Rs.4079500 hopefully by the end of year _ we  will reach our break even. Our projected Income Statement shows that by the end of year 3 we will start earning substantial profits. Overall keeping in mind the industry and market attractiveness we are quite confident that future for DD Beauty Salon looks quite bright. COMPANY DESCRIPTION COMPANY INTRODUCTION Dream and Desire is a unique kind of beauty salon. It is one of the most innovative beauty salon which is going to revolutionize the entire barberry and cosmetology segment. This is the era of technology and Dream and Desire provides customers with a blend of classic service with updated technology. At Dream and Desire we provide services to both males and females. Services include hair cutting, facial services; make up, waxing and a lot more services that are provided at any other beauty salon. We provide services for people from all genders and age. The innovation brought in by Dream and Desire is the addition of technology in the service. At Dream Desire customers can have a look at their new looks before they actually get it. Customers can choose from different hair styles and cosmetology and then the specifically trained barbers and beautician at Dream and Desire would provide the customer with the required services. COMPANY HISTORY Dream and Desire is a new company in the industry. It does not have a history but it will surely create history by revolutionizing the barberry and cosmetology industry by introducing technology in the industry. In the past companies only used to cut hair and provide cosmetology services to customers on the basis of what customer told them about what the customers requires or how he wants to look but now with the most innovative beauty salon Dream and Desire customers can actually see how they would look in different hair styles and cosmetic before even getting the service performed on themselves. Where as in the past customers only used to get their hair  cut and they could only see their new look after they used to get the service performed on them. Before Dream Desire, all beauty salon, small and big barber shops and salons all used to just provide services without the much needed, dreamt and desired technology. MISSION STATEMENT _Our mission is to build the most innovative beauty salon in the industry. We at dream desire are passionately committed at providing our customers with the most innovative barberry and cosmetology service that they can ever experience._ VISION STATEMENT _Our vision is to revolutionize the barberry and cosmetology industry by making customers happy and satisfied through our DD Software Beauty Services._ SERVICE DESCRIPTION Dream and Desire provides all the services that any other beauty salon provides but the competitive edge that we have over other salons is the addition of technology. We can actually show the client how he would look after getting the service before even providing him services. At dream and desire we provide services and fulfill appearance desires of customers. Through our DD software we can provide our customers with their pictures of what they would look like with different hair styles and cosmetics. Our services include Hair Cutting ,hair styling , hair dyeing , hair streaking, threading ,bleaching, waxing, make up , bridal make ups for both grooms and brides, manicure ,pedicure ,consultation, face massage and all the other services that you find on any other beauty salon but with an assurity of how you would look after the service is provided to you. We  provide an additional service of DD software but at a very reasonable price as compared to other salons .This shows that we at Dream and Desire really want the customers to look as they have always dreamt and desired. We use branded products for providing our services whether its bridal make up, party make up, hair streaking and dyeing and all the other services provided at our beauty salon are provided by branded products whether its scrubs, moisturizers , toners, hair color, wax, creams, hair masks, nail polishes ,gel and every other product used by our beauticians is branded. CURRENT STATUS Our business is currently in the building stage. A full-fledged business plan has been made for Dream Desire but its not yet been implemented practically. LEGAL STATUS AND OWNERSHIP Our business is still in the building stage. We have a full-fledged business plan but we are still in the process of buying patents, copyrights and license for our business Dream Desire. Dream Desire is a partnership venture which is owned by 5 partners with each one having 20% ownership rights. KEY PARTNERSHIPS (IF ANY) Currently we do not have as such any partnership but in near future we are hoping to build some of them with the people in the same or different industries. Once we see the early growth of the company we will definitely going to look for companies like different garment stores and other fashion related segments to build partnerships with them which will be sustained for longer run. We will provide them the facility of our DD software which will enhance the level of their current services. Similarly in our salon we will  promote their brand and in return we will ask them to promote DD. So will build long term sustainable relationship with other companies once we are ready for the boom. INDUSTRY ANALYSIS INDUSTRY SIZE AND GROWTH The beauty salon industry is mainly composed of small, independently owned salons. An average salon offers services such as haircutting, styling, coloring, shampooing and permanents. Other salons have expanded their businesses to offer services such as nail care, facials, makeup application, waxing, massage, tanning and other beauty treatments. Our services belong to the Beauty Clinics Industry. When we look at the industry we can see that there are a lot of hair salons and barber shops in Pakistan. In the past few years Pakistani people have become very beauty conscious especially the youth of Pakistan because of which the number of Hair and Beauty Salons in Pakistan have increased significantly. This industry caters one of the most common needs of all the people in the world. On daily basis about 15 to 20 people on an average visit the male beauty salon whereas about 20 to 25 females visit beauty parlor. The industry is very crowded and its still growing. Both the number of beauty salons and the number of beauty conscious people are increasing in Pakistan. There are uncountable beauty salons in Pakistan but none of them provide an innovative service as we do so the industry that our services belong to is very attractive and its attractiveness is increasing with time. People were beauty conscious in the past too but now the number has drastically increased and more and more beauty salon have been opened especially a large number for men so the industry is quiet new. Even though there were barbers in the early eras but beauty salons in Pakistan a comparatively newer industry. Major players in the Beauty Clinics are Depilex, Nabila, however in Lahore some other competitors are, New Look, AlleNora, Samias, Muneeba, Elysium. There is no administrative or regulatory body to govern the practices of this industry so there is no statistical data available regarding the exact number of players in the market. CURRENT INDUSTRY STRUCTURE The number of beauty clinics in Pakistan has increased at a fast pace over the last few years. The size of this sector of service industry is still growing. Due to very low amount of investment that is required to start beauty parlors, the number of such establishments has cropped up in houses all over the country. In Lahore, more professional and large clinics have been set up in commercial areas like M. M. AlamRoad, Defence, and Main Boulevard Gulberg. Professional experts are currently operating approximately 15 large beauty clinics in Lahore. The beauty industry today encompasses far more than cosmetics and skin care products, though they are still a significant portion of the sector. A wide range of services and products are available to help us put our best face forward, and the beauty industry now also encompasses hair styling and hair removal, nail and tanning salons, massage parlors, shower and shaving products, perfumes, colognes and more. Many people now treat their beauty ritual as an escape from the hustle of the information age, whether its a few minutes spoiling oneself with a high-end product or a full day at a luxury spa. Comprised of a diverse yet interrelated set of business lines, the beauty industry helps us look and smell our best. Before we leave the house each day, we have likely undergone our personalized beautification ritual. Included in this ritual are the daily shower and shave, the weekly nail trim, and the monthly haircut. And increasingly we are taking a more holistic view of our health, and our beautification ritual may now include a periodic massage and trip to the spa. But our concern with our appearance is hardly anything new; indeed the beauty industry has been expanding and growing for all of recorded history. For the interested entrepreneur this continuing growth and evolution offers a diverse menu of opportunity. KEY SUCCESS FACTORS Quality and skilled employees familiar with energy work and oriented to a soothing spiritual disposition. Use very good quality beauty products. Preferably imported and branded. The atmosphere of the clinic has to be according to the taste of targeted customers. The charges for different services should be set keeping in mind the price charged bythe competition. Establish trust within the community that each customers needs will be taken care of during every visit. Easily accessible location. Effective advertising. Ensure good quality of service at all times, and be consistent. NATURE OF PARTICIPANTS Industry participants are those whose services include salon. Salon services concern hair styling,haircutting, coloring, shampooing and permanents, nail care, facials, makeup application, waxing and other beauty treatment. INDUSTRY TREND The salon business is notoriously competitive and has really transformed itself in recent years. Previously, salons paid little attention to their decor and focused mainly on keeping it attractive and neat with good basic hairdressing furniture. Today, many of the leading salons are investing in proper interior design and product showcasing to build their retail income streams alongside their hairdressing and beauty services. Hair is an essential part of look gorgeous and one should pay extra attention to it to steal the show. In Pakistan the hair trends in (2012) theres an absolute feast of looks. There are different hair trend like The Bob, Long and Wavy, Classy Ponytails, Straight Traces. MARKET ANALYSIS AND MARKETING PLAN: Effective marketing campaign is necessary to invite clients for a newly established beauty salon. For launching an effective marketing campaign we need to find some the following things. Market segmentation and Target Market Buyer behavior Competitor analysis MARKET SEGMENTATION Segmentation is a paramount to any businesses success. Identify the marketing segment for the product and explains why this segment was selected. DEMOGRAPHIC SEGMENTATION Demographic segmentation involves dividing the market on the basis of statistical differences in personal characteristics, such as age, gender, race, income, life stage, occupation, and education level. DD Salon, for example, segment on the basis of age groups such as teenagers, young adults, and mature adults. DD Beauty Salon will be targeting three dissimilar groups of clients. The salon will work hard to particularly appeal to each of these groups. DD Beauty Salon will target Women, Men, and Children. Men will characteristically create up to 75% of the clientele. Men have shorter hair and require a faster, simpler job. DD Salon will gear toward women who cannot meet the expense of an upscale  salon. There is not often a dissimilarity in quality of an upscale salon comparative to a family hair salon other than a upscale salon will tend to pamper you more, only accepts appointments, and the salon itself is generally a bit plusher. Someone who is financially responsible as opposed to someone who likes lavishness will support a family style salon. Young mothers and children will also be welcome in our salon. Typically, children are disreputably complicated when it comes to getting haircuts. DD Salon will be a laid-back environment where children can have fun while they are waiting and we will work with parents to compose children while haircuts are performed. Where you advertise is as important keeping several factors in mind when looking for the client. Our segments is the people who visits beauty and hair saloons irrespective of their age and gender Take a good look at your business you should always know where you should advertise and this works to your advantage if your goal is to get customers out of what would normally be your target group. The social media is always a great place to advertise so as another place, often overlooked, is high school and college and university newspapers, fashion magazines. Expected customers are following 60% male 25% females 15% young children with mother PSYCHOGRAPHIC SEGMENTATION VALS (Values, Attitudes and Lifestyles) is a proprietary research methodology used for psychographic market segmentation. Market segmentation is designed to guide companies in tailoring their products and services to appeal to the people most likely to purchase them. According to VALS our customers will be Innovators: These consumers are on the leading edge of change, have the highest incomes, and such high self-esteem and abundant resources that they can indulge in any or all self-orientations. They are located above the rectangle. Image is important to them as an expression of taste, independence and character. Their consumer choices are directed toward the finer things in life. Experiencers: These consumers are the high-resource group of those who are motivated by self-expression. They are the youngest of all the segments, with a median age of 25. They have a lot of energy, which they pour into physical exercise and social activities. They are eager consumers, spending heavily on clothing, fast-foods, fashion, music, and other youthful favorites, with particular emphasis on new products and services. GEOGRAPHIC SEGMENTATION Geographic segmentation involves dividing the market on the basis of where people live. Divisions may be in terms of neighborhoods, cities, counties, states, regions, or even countries. Considerations related to geographic grouping may include the makeup of the areas, that is, urban, suburban, or rural; size of the area; climate; or population. For example, DD salon will focus on identifying potential user segments in areas where there are potential customers It is based on variables such as customer concentration and macro-economic factors; we will be targeting the residents of Gulberg, GOR, shadman, defense, model town, faisal town. As these areas are near to the place where we will be operating and people residing in these can afford these services PRODUCT-BENEFIT Segmentation is based on the perceived value or advantage consumers receive  from a good or service over alternatives. Our customers will be satisfied because of our uniqueness Thus; markets can be divided in terms of the quality, performance, image, service, special features, or other benefits we will provide to our customers. BUYER BEHAVIOR To design our salon around the emotional buying patterns of the consumer, We have to go beyond simple design. We must incorporate the vision of environmental psychology. We have to match the best-proven practices of successful service providers and marketers inside the beauty industry. The salon of today and of the future, must combine elements of dependable science, blended with wishful thinking to create an alluring cocktail of reality and desirable fantasy. The fundamental principle of market research is that you can ask people questions and what they tell you will be the truth. In fact, it turns out that the opposite is far closer to the truth.. When the mind considers the future, it does so with idealism that is both optimistic and simultaneously devoid of any objective assessment of the past. There is a way to obtain a deeper understanding of consumers and make better-informed decisions. Humans have virtually lost the ability to appreciate the present, so wrapped up are we in dwelling on the past and wondering about the future. UNDERSTANDING THE CONSCIOUS MIND The unconscious mind is the real driver of consumer behavior. Understanding consumers is largely a matter of understanding how the consumers mind operates. The saying first impression applies to more than just the visual when a consumer enters a salon. It is also important in verbal communication with a consumer. ENVIRONMENTAL INFLUENCES Humans like animals, interact and respond to their environment far more than we are aware of at a conscious level. If we want to change peoples behavior, the first thing we can do is change the environment. Changing the environment is uniquely powerful in changing behavior. There is no greater single influence. If we want to know why someone does or doesnt buy, we have to understand how the environment shapes behavior. To maximize sales or impact of communication, the environment has to be right. It is not a revelation to learn that music and lighting can affect our mood and as a result, our behavior, the extent to which both can cause people to spend more is surprising. ENVIRONMENTAL DESIGN + PERSONAL CONSUMER EXPERIENCE = SUSTAINABLE COMPETITIVE ADVANTAGE COMPETITOR ANALYSIS Knowing Your Enemy is key and could help traffic into your salon. Knowing your competition is as important as anything else you will ever do in business. You need to learn who their customers are, how they work as a salon, number of employees they have on hand, what their range of services and products are and where and how they advertise. This way we will be able to know how to better serve your clients and run your business. Major competitors are the following Diplex Sobias New looks Alenora Tony and Guy Nabeela STRATEGY AND IMPLEMENTATION Skill at what we do, good customer service, and creating a pleasant environment for our customers will be important to implementing our business plan. COMPETITIVE EDGE We are unique from others, our customized style of beauty and our softwares is unique of its own kind there is no other such saloon operating in Pakistan DD wants to set itself apart from other beauty salons that may offer only one or two types of services. Having come from such a salon, they desire all of the services that we are proposing. Although the focus of DD is hair services, we do wish to offer our clients the convenience of these other services in one location. There are a number of salons. But they are mainly in the very high income parts of our city and surrounding areas. We do not intend to compete with these we wish to offer a middle ground for those clients who cant quite afford those high-end luxury salons. Our business atmosphere will be a relaxing one where clients can kick back and be pampered. Soft drinks will be offered to clients as they enter for service. Televisions will be located in the waiting and hair-drying area area MARKETING STRATEGY Our marketing strategy is a simple one: satisfied clients are our best marketing tool. When a client leaves our salon with a new look, he or she is broadcasting our name and quality to the public. Most of our clients will be referrals from existing clients. No major advertising campaigns are expected. Our research has shown that word of mouth is the best advertising for this type of business. We will, however, run specials throughout the week. We will also ask clients for referrals, and reward them with discounted or free services depending on the number of clients they bring. We will also offer discounts to the new clients who have been referred. A client would simply refer new clients to us, and we will place a card in a box for each client he or she brings. The more they bring, the more chances they have of winning the free services Our marketing strategy is the key to our success: Emphasize our name and unique services through advertising. Focus on the convenience of our location. Build community relationships through unique and quality service, friendly and caring atmosphere, and establishing absolute dependability of our services. PROMOTION STRATEGY _ADVERTISING_ We will utilize local newspaper, local social and health magazines, local radio, local television, mail-outs to all households within the immediate five mile radius, and mail-outs to all local business within a five-mile radius. Often overlooked, is high school and college and university newspapers, fashion magazines. _INTERNET_ we will have a comprehensive website and on social media such as face book page and twitter. We will also add our salon placed on Google maps. The social media is always a great place to advertise so as another place _ALLIANCES_ this type of advertising will be implemented once we have grown beyond our break-even point. We will also form advertising alliances with  any business with whom we share common business goals. We will also implement mutual perks with our business and restaurant neighbors which will aid in local visibility. Advertising promotions with certain clothing brands such as Stone Age, outfitters, cross roads and in the ladies clothing we will alliance with Rang ja and wardah clothing and in ladies foot wear we will alliance with Heels. POSITIONING STATEMENT We will automatically position ourselves as one of the top customized beauty salons in the greater area. Considering that none of the other competitors will offer the range of services we will, or that their staffs will be trained like ours, and that there are not any beauty salons of our type in our target locations. PRICING STRATEGY Our pricing strategy will not be similar to that of our competitors. We will not charge over, or substantially under, standard prices for our services. We will be implementing a price penetration strategy PRODUCT PROMOTION We will manipulate our prices and offer discounts with services such as haircuts, shampoos and coloring treatments. Offering customers 10 or 25 percent off the purchase of a particular shampoo and conditioner with the purchase of a haircut and shampoo combination can help move merchandise and increase our service sales. Customers can be tempted by the desire to take the salon experience home with them and, with discounted prices on premier products MANAGEMENT TEAM COMPANY STRUCTURE MANAGEMENT TEAM Dream and Desire has 5 founders who are also going to be the member of the board of directors. They would have the voting power for any decision that has to be made. All the five founders of Dream Desire are Business Management Students with corporate experience. The founders are also going to act as operational managers who are going to visit the salon according to their shift times. Marketing and Finance Manager are also going to be hired for promotional and financial purposes respectively. Operational Managers are going to lead a team of stylists, beauticians and barbers. There is going to be one assistant operational manager for Male customers and one for female customers. The male assistant operational manager is going to lead a team of a signature stylist ,top stylist and two barbers and the female assistant operational manager is going to lead a team of a signature stylist ,a a top stylist and two beauticians. Operational managers are also going to deal with the activities of the staff. BOARD OF DIRECTORS The founders of Dream and Desire are also going to be the member of board of directors. Dream and Desire has 5 founders and each one would have 20% voting right. 80% of the vote should be in favor for any decision to pass. The board of directors is also going to responsible for HR activities (hiring Firing). All the 5 members are also going to serve as the operational managers who are going to visit the salon according to their fixed days. BOARD OF ADVISORS Our resource person Mr. Rashid Hussain will assist us in implementing this project so he and some of our other teachers will act as Board of Advisors as well. We will seek help and guidance from them time to time. Other than there is a person, Mr.Nasir who has been successfully running his hair salon, he has helped us a lot in this project and he will further assist us in implementation phase of our project. COMPANY STRUCTURE The company is owned by 5 founders who are equal stock holders of the Dream Desire. The sister concern of the board of directors is the board of advisors who advise the board on different issues mostly when the board or the owners are facing any problem with the business. The Board of directors perform the activities of HR Department themselves but they directly control three managers below them i.e. Operational manager, financial manager and marketing manager. The operational manager further controls 2 assistant operational managers one for the females and other for the males. Assistant operational managers report to the operation manager where as the operational manager directly reports to the board of directors. The operational manager also controls the duties of the staff (Receptionist, Security guard, clerk and sweeper). The two assistant operational managers further supervise 4 employees each. i.e. Signature Stylist, Top Stylist and two beauticians or barbers on each male and female case.